Fresh Local Food

Food Photography — May 7, 2010 at 5:29 pm | 0 comments |

If a food photographer can make you want to try the product or recipe (or even buy the recipe ingredients but end up using them in another way) then the job has been well done.

I know quite a number of people who will try out a recipe because the accompanying photograph looked beautiful. ‘We eat with our eyes first’ is the maxim of most top chefs, which is why so much importance is given to food presentation. Understanding the relationship between the eyes, the brain and the appetite is an essential skill not only for the chef but for the photographer.

In the summer we want food that looks fresh and light with clearly defined flavours. As the weather cools we look for comfort in food, with warmth and roundness. It’s not always a matter of choice – it’s an evolutionary instinct.

Good chefs know this and vary their menus for maximum appeal by using seasonal foods, because we really do want roasted parsnips when there’s a blizzard just the other side of the plate glass.